TV Networks Have Smallish Web Audiences
TweetI’m surprised to see the relatively small audiences Nielsen Online reports for the Big Four TV networks. From PaidContent: “Nielsen Online counts ABC in first place with 10.6 million unique...
View ArticleWriters' Strike May Cancel TV Upfront
TweetThe broadcasts networks are considering canceling the star-clad “upfront” events in favor of block-and-tackle sales calls with top advertisers, according to the NY Times: “with the writers’ strike...
View ArticleWriters' Strike Has Doubled Online Video Viewership
TweetFrom TechCrunch, which takes a look at Nielsen NetRatings numbers over the past few months. Andreessen was right, the strike is launching digital video into the mainstream. Add that to the...
View ArticleBattelle, ESPN: The Trouble With Ad Networks
TweetBattelle takes a deep look at the difference between media companies and ad networks at Searchblog, and how the big online portals are confusing the two. “Do we [in the media business] sell...
View ArticleABC is #1 Among Broadcast TV Websites
TweetSilicon Alley Insider looks at Nielsen numbers to determine ABC has taken the #1 spot among websites attached to the broadcast networks, where — according to SAI — the CPMs can be as high as $70....
View ArticleDooce's Heather Armstrong on Nightline
TweetABC’s Nightline profiles Heather, her site, her dog Chuck, her new book and her sidekick Jon. arthur auf dvd
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